Management, Management Science, Education & Reference, Business 

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.Clear and concise explanations of the following concepts are included: Adhocracy                               Art of War                                Balanced ScorecardThe Boston Matrix                   Branding                                  Business Process Re-engineeringCareer Anchor                        Competitive Advantage           Continuous Process ImprovementCore Competencies                Customer Relationship            DecentralizationDecision Theory                          Management (CRM)           Economic Value Added (EVA)Excellence                               Experience Curve                    Five StructuresThe Four Ps                            Gap Analysis                            Intellectual CapitalJust-in-Time Delivery               Knowledge Management        Lateral ThinkingLeadership Theory                  Management by Objectives     Management ScienceMergers and Acquisitions        The Mission Statement            Neuro-linguistic Programming (NLP)Organic Growth                       Outsourcing                             Performance ManagementPlan Do Check Act (PDCA)     Plan Organize Command        Product/Market MatrixThe Psychological Contract          Coordinate Control             Relative Cost PositionRisk Analysis                            S Curve                                   Six SigmaSeven S Model                        Stakeholder Analysis               Strategic IntentSupply and Demand                Team Building and                  Theories X, Y and ZVertical Integration                       Complementary Roles        Value-based ManagementYield Management                  Zero-base Planning - from Amzon