Free Gift Inside!!: Forget the Customer. Develop Marketease

Type

Book

Authors

Stephen Brown

ISBN 10

1841125466

ISBN 13

9781841125466

Tags

Decision-Making & Problem Solving, Advertising, Research, Accounting, Decision Making

Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Torment Your Customers (Theya ll Love It" which Harvard Busines Review chose as one of 2002a s Six Breakthrough Ideas aeo A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing - from Amzon

Number of Copies